# Website to Video: Turn Any Link Into a Promo Video With AI

> Paste a website or product page link and get a narrated promo video with your photos, captions and music. How it works in FrameSurfer, and alternatives.

By Benet, founder of FrameSurfer. Published 2026-10-22.
Canonical: https://framesurfer.com/blogs/website-to-video

FrameSurfer publishes this guide and is one of the tools covered.

Yes. Paste your website or product page link into FrameSurfer. It reads the page (the name, description, price and up to 40 photos), shows you what it found so you can fix it, then writes a short script and builds a narrated promo video with captions and music. It works with any public website, and has dedicated readers for stores like Amazon, Etsy, eBay and Walmart and listing sites like Zillow and Airbnb.

Other tools that start from a link: Creatify makes avatar-led ads from a product URL, and Pictory turns a page's text into a stock-footage video. Facts checked October 22, 2026.

## What FrameSurfer reads from your link

| From the page | Used for |
|---|---|
| Page title and name | The product or business name in the script |
| Description and page text | What the video says: benefits, features, the offer |
| Price, when the page shows one | The offer line and the call to action |
| Up to 40 photos and a screenshot of the first screen | The pictures your scenes are built on |
| Contact details and location | The call to action at the end |

Before anything is made, a review card lists these facts and photos. Edit a wrong fact, remove a photo you don't want, or add your own.

## How to turn a link into a video

1. Open FrameSurfer and paste the link into the Agent. A bare address like yourshop.com works too.
2. Check the review card and press Continue.
3. Pick the format: 9:16 for Reels, TikTok and Shorts, 16:9 for YouTube and websites, or 1:1 for feeds.
4. Choose the scene type: animated versions of your photos, or AI video clips.
5. Read the script. Change the hook, the offer or the call to action if you like.
6. Approve the price. FrameSurfer adds voiceover, captions and music and builds the video. Export the MP4.

If you sell a physical product, FrameSurfer keeps it looking the same in every scene by making one product picture that each scene copies. You can upload your own product photo instead.

## Sites with their own reader

Any public page works through FrameSurfer's general reader, including Shopify stores. These sites also have a dedicated reader that knows where their photos and prices are:

- **Stores:** Amazon, Etsy, eBay, Walmart, Target, Best Buy, Home Depot, Costco, Sephora, TikTok Shop, Shein, AliExpress, Mercado Libre, Shopee, Vinted
- **Homes and rentals:** Zillow, Realtor.com, Redfin, Apartments.com, Homes.com, Rightmove, Zoopla, Idealista, ImmobilienScout24, realestate.com.au, Airbnb, Vrbo
- **Places and travel:** Google Maps, Tripadvisor, Expedia

There are step-by-step pages for the most common ones, such as [Zillow](https://framesurfer.com/tools/url-to-video/zillow), [Amazon](https://framesurfer.com/tools/url-to-video/amazon), [Shopify](https://framesurfer.com/tools/url-to-video/shopify) and [Etsy](https://framesurfer.com/tools/url-to-video/etsy). The general page is [URL to Video](https://framesurfer.com/tools/url-to-video).

## Link-to-video tools compared

| Tool | What the video is made of | Best for |
|---|---|---|
| FrameSurfer | Your page's photos, animated or turned into AI clips, plus generated scenes, voiceover, captions and music | Product, store, listing and service promos that should show your real product |
| Creatify | AI avatars and UGC-style presenters ("1,500+" avatars, per [Creatify](https://creatify.ai/)) | Ads with a person talking to camera |
| Pictory | Text pulled from the page, matched with Storyblocks and Getty stock footage ([Pictory](https://pictory.ai/pricing)) | Turning blog posts and articles into videos |
| HeyGen | A storyboard from the page's text and images, often with a presenter ([HeyGen](https://www.heygen.com/en-au/tool/url-to-video)) | Explainers with an avatar |

## Limits to know

- Pages behind a login can't be read. Paste the text or upload the photos instead.
- Videos run up to 3 minutes.
- The free trial's 20 credits make animated-photo videos. AI video clips need a [paid plan](https://framesurfer.com/plans).

## Frequently Asked Questions

### Does it work with a homepage, or only product pages?

Both. A homepage becomes a brand or service promo. A product page becomes a product ad with its price and photos.

### Will the video use my real product photos?

Yes, when the page has them. You choose which photos to keep on the review card, and FrameSurfer uses them as shots or as the reference for your product.

### Can I make several videos from one link?

Yes. Start a new video with the same link and ask for a different hook, length or format.

### Does it work for Shopify stores?

Yes. FrameSurfer reads Shopify product pages with its general reader. See the [Shopify guide](https://framesurfer.com/tools/url-to-video/shopify).